The art of showcalling – perfection in timing, precision in execution
- Alexander Maahs
- Aug 5
- 2 min read
In the world of event technology, showcalling is the invisible hand that ensures every event runs like a perfectly oiled clock. But behind this precision lies much more: clear communication—often with minimal rehearsal time.

What is showcalling?
Showcalling is the heart of every show. The showcaller sits at the interface between lighting, sound, video, and stage—connected to the crew via an intercom system that allows them to give precise instructions in real time.
He had already briefed the crew and protagonists during rehearsals - when would the highlights come, where would there be bottlenecks, what should be taken into account?
Picking up the customer and the team is one of the essential points during the preparation.
Even before the event begins, the showcaller has everything planned out. Every cue is fixed, but flexibility remains crucial during the show. Whether it's planned sequences or spontaneous changes, the showcaller holds the reins and ensures the production runs smoothly.
Showcalling is more than just technique—it's the orchestrated interplay of timing, coordination, and a deep understanding of the flow of a show . Each showcaller brings their own style to the direction, but they all have one thing in common: the "go" —the final command that sets everything in motion.
A typical sequence of events? Imagine being backstage. The tension builds, and then it comes: "Attention for fadedown music and opening video with light video." A second of silence, the world briefly holds its breath. Then: "Fade down, go. Video in 3... 2... 1... Go."
Timing is everything
Every show thrives on these precise moments. One "go" too early or too late, and the entire experience can be derailed. Showcalling is the art of deciding in a split second when the right moment has arrived—and hitting it with absolute precision. The showcaller gives the team clear instructions, prepares everyone for the next steps, and ensures that all elements of an event mesh seamlessly.
What does a showcaller do?
The tools have changed over the years. In the past, it was a simple piece of paper, full of handwritten notes, that recorded the show's flow. Today, the work is digital: tablets, detailed production plans that can be updated in real time to meet increasingly complex requirements. But whether analog or digital, the core remains the same: the show caller ensures that nothing is left to chance.
Is showcalling always the same?
Absolutely not. Every show brings its own challenges, its own unpredictable moments. Whether it's a gala, livestream, or concert, each event requires a unique approach. While the rhythm of the music often takes center stage at a concert, at a gala, it's the speakers who need to be perfectly staged. And every time, the show caller must find the right tone and perfect timing to realize the event's vision.
This makes it all the more important for the showcaller to convey security to everyone involved.
Our promise at M.Regie
Showcalling is our core competency. Our experienced directors know that precision is key—but flexibility and a sense of the moment are equally important. At M.Regie , we ensure that your event runs smoothly, from the first cue to the final "go." Trust in our expertise and let's work together to make your next show an unforgettable experience.


